Each year, the GMVCVB sets aside funds for our marketing mini-grant program. Available to members in good standing of the CVB, this grant program underwrites up to a maximum of twenty percent (20%) of a member’s marketing project to help promote tourism. These projects usually include brochure development, print advertising campaigns and collateral development.

The grant program requires members to meet specific guidelines put forth by the Massachusetts Office of Travel and Tourism (MOTT) and requires a specific payment invoicing procedure.

*Note: Project must be completed by June 30th, 2023.

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Mini Grant Program

Organization Information

Address
Address
Address Line 1
Address Line 2
City
State/Province
Zip/Postal

Project Information

Mission Statement of Organization

II. DESCRIPTION OF PROJECT

Please attach a typed report addressing each of the following points and including any significant history if the project has been done before (use as many additional pages as necessary):

  • A full description of the project, including a definition of the target audience.
  • What impact will this project have on your overall marketing program?
  • How does your project relate to the marketing initiatives of the Greater Merrimack Valley Convention and Visitors Bureau?
  • How will this project benefit the Greater Merrimack Valley region as a travel destination?

If the project is a printed publication, video tape, etc.

  • What are your plans/budget for advertising/promoting this project?
  • What quantity will you produce?
  • How do you plan to distribute the said materials that are produced?
  • Have you budgeted separately for the fulfillment (postage etc.)?

If the project is advertising: print, radio, TV, etc.

  • What is your total advertising budget?
  • How will your total advertising budget be used?
  • Why do you feel the selected medium is an effective advertising vehicle?
  • What is the advertising’s “call to action”? How will you track effectiveness?

If the project is a special event or activity.

  • Explain the event in full, including any past history if this is a repeat event.
  • Who is the target audience?
  • What is the anticipated attendance of said event?
  • What is the total budget for the event?
  • Are there private sponsors?
  • What economic impact will this event have on the Greater Merrimack Valley region?
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III. EXPECTED DATE OF COMPLETION*

*Note: Project must be completed by June 30th, 2023.

Production Costs

Please include a line-item breakdown of each of the costs involved in production (name the vendor who supplied the price quote for you estimate).
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Production Costs

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$
Did you receive a grant from the Greater Merrimack Valley CVB in FY 2022?

Authorize

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I have read and agree with the requirements pertaining to the receipt of matching grant money from the Greater Merrimack Valley Convention and Visitors Bureau. I understand that organizations receiving grant money will be responsible for adhering to all guidelines set forth by the Executive Office of, The Massachusetts Office of Travel and Tourism, and the Greater Merrimack Valley Convention and Visitors Bureau. I also understand that failure to follow any procedures will result in revocation of the grant.

Deadline: All mini-grant applications must be mailed to the CVB and on or before March 31st 2023. No applications will be accepted after this date. You will be notified by April 30th 2023.

Questions: Please call Rick Lofria at 978-770-2732 or email rick.lofria@merrimackvalley.org