Plan Your Meeting or Convention

To complete an online request for proposal form, click Submit an RFP

The GMVCVB partners with member hotels, restaurants, museums, and other meeting venues to ensure successful meetings and convention experiences. The Greater Merrimack Valley CVB will assist meeting planners with site inspections, bid proposals, transportation options, publicity, destination literature and local ambassadors to greet your guests.

With over 230,000 square feet of flexible meeting space we can comfortably accommodate groups up to 8,000. The state of the art Tsongas Center at UMass Lowell has a seating capacity of 8,000 with 30,000 square feet of exhibit space. The historic Lowell Memorial Auditorium has a seating capacity of 3,000 with approximately 20,000 square feet of exhibit space. In addition, many of our hotels have extensive meeting and ballroom space to accommodate trade shows, break out sessions, special events and banquets. With over 4,000 committable hotel rooms, offering a wide variety of features and amenities, you're sure to find the perfect place for your next meeting or convention.

The Greater Merrimack Valley is easily accessible. It is located 27 miles northwest of Boston with easy highway access from Routes 3, I-93 and I-495. Direct commuter rail service is available to and from Boston via the Massachusetts Bay Transportation Authority. Attendees can also fly into one of three airports within a 30-mile radius of Lowell: Logan International Airport in Boston, Manchester Airport in Manchester, N.H. or Hanscom Regional Airfield in Bedford.

When your attendees are ready to relax, there are plenty of things to do and see. You will find the Greater Merrimack Valley rich in history, culture, fine-dining, first class entertainment and some of the best shopping in New England.

For questions or detailed information contact

There is an undeniable spirit in the Greater Merrimack Valley, the same spirit that gave birth to our country. Come share the experience and plan your next meeting or convention with us.

Download the Meeting Planner Guide (PDF)
Download the Meeting Planner Accomodations Data Sheet (PDF)

CVB Services

The Greater Merrimack Valley CVB would like to assist you with your convention and event arrangements. Our service department is most willing to provide you with the following assistance when patronizing one of our member hotels or attractions:

Bid Proposals: We will prepare and submit bid proposals as well as contact hotels and meeting/events/sports venues to reserve the amenities that meet your needs.

Site Inspections/Pre-Convention Planning: Our sales representative will accompany you on an inspection of Merrimack Valley hotels, attractions and meeting facilities as well as provide additional information on events, entertainment, and historical sites to help increase your attendance.

Computerized Housing Bureau: The Housing Bureau is available to groups utilizing multiple properties. Reservations are confirmed individually by each hotel you select.

Program Assistance: The Greater Merrimack Valley CVB will assist you in locating local resources such as catering, florists, photographers, office equipment, promotional materials, souvenir ideas, security personnel, as well as any of your other trade show and exhibit needs.

Guest Programs/Special Events: The Greater Merrimack Valley CVB will help you plan guest programs, sightseeing tours, and children's activities. Step-on guides and escorts are available for a fee. Guest speakers and/or entertainment, sample tour itineraries, and pre and post convention/event tours are available. We can also arrange welcome addresses from city dignitaries and letters from the Mayor of Lowell and the Governor of Massachusetts.

Destination Literature: The Official Guide to the Greater Merrimack Valley as well as any applicable regional brochures can be provided for your attendees on request. These information packets are great for pre-convention mailings or as the basis for check-in packets. Information supplied includes hotel listings, maps, restaurants, attractions, and a calendar of events.

Publicity and Promotion: We offer assistance to you in promoting your meeting or event. Contact information for and lists of local, state, and national media are available. Destination information is available for press purposes as well as press releases, color slides, video, and slide shows. Local media interviews can also be arranged.

Lowell Destination Ambassadors: The CVB can provide your Lowell-based event with members of our core group of volunteers to assist your attendees with maps, directions, and information on local attractions, restaurants, transportation, and services.

Welcome Bags: The CVB can provide CVB logo bags containing information regarding local dining, shopping, and attractions for your group.

Meeting Venues in the Greater Merrimack Valley

Meeting all of Your Event Requirements
For more information about planning your next event in the Merrimack Valley, please contact at the Greater Merrimack Valley Convention and Visitors Bureau or call 978-459-6150.

Lowell Memorial Auditorium
The Lowell Memorial Auditorium plays a starring role in the region's cultural and entertainment scene. The 3000-seat auditorium is where boxing greats Marvelous Marvin Hagler and Rocky Marciano won their first Golden Gloves championships. Jay Leno, B.B. King, David Copperfield, Bruce Springsteen and the internationally acclaimed musical Cats have also performed for sold-out crowds here.

Elaborate renovations have made this grand building convenient and flexible for large groups with its 25,000 square feet of exhibit space capable of accommodating up to 90 booths. The Auditorium can accommodate break out space for groups from 20 to 200 and offers adaptable space for promoters and planners to work with.

The Lowell Memorial Auditorium, one of the regions most affordable facilities, is easily reached from major highways and is fully air-conditioned and handicapped accessible. The Auditorium's staff also includes security and technical personnel.

Tsongas Center at UMass Lowell
The 7,000 seat Tsongas Center is home to the University of Massachusetts Lowell River Hawks hockey team. The Arena is also perfect to host small and mid-size convention-style meetings with its 17,000 square foot floor and 10,000 square feet of meeting and party space. Ample parking is available on site and the Arena is within convenient walking distance to downtown.

Make the Tsongas Center the home for your next event!


Listen to what people are saying about us...

"Everybody really gets behind us here … It's pretty special."
Rick Barry, Spokesman for the Society for the Preservation and Encouragement of Barbershop Quartet Singing in America.

"Two years ago, I thought, Lowell is the perfect town. It's a smaller town, where people can walk around, get the train to Boston … There's all the history, the ethnic restaurants, the trolley, the museums, it's near the water. It's perfect."
Standolyn Robertson, Professional Organizer and Family Reunion Leader

"Lowell has been good to us from the start. They go the extra mile for us."
Bob McBournie, Meeting Planner for Regional Eastern Star chapter

"I plan ten events a year domestically and the staff at the Lowell Memorial Auditorium is by the best staff I have ever worked with…Both Jessica and Norm were extraordinarily patient, courteous and went above and beyond in every incident we encountered through the pre-planning process through the post event settlement."
Michelle Fogt, Event Planner, International Network Services Corp.

"The Ambassadors were a great asset in helping attendees find necessary shops and restaurants. Sending us brochures on the area early in our planning was quite helpful for us in creating our presentation packets inviting members to our convention."
Lutheran Women's Missionary League

"Thank you to you and your office. You were very helpful. Made our visit preparation a breeze."
Homestead School

"Use of Ambassadors on Wednesday and Thursday was a great help and they did a great job and were very personable."
Order of Eastern Star

"Everyone at the CVB was outstanding and really went the extra mile to make our event work."
Yager Diamond Weekend