Merrimack Valley Massachusetts


Plan Your Sports Event

To complete an online request for proposal form, click Submit an RFP

The GMVCVB partners with sports local venues, city and town officials, city and town recreation departments, hotels, restaurants, museums and attractions to ensure successful sporting event experiences. The Greater Merrimack Valley CVB will assist the sporting event rights holder with site inspections, bid proposals, transportation options, publicity, destination literature and local, volunteer ambassadors to greet your guests. Our region, and more specifically our office, has played a pivotal role in attracting sporting events to our area. We are proud to offer our assistance and services to your organization in order to make your Greater Merrimack Valley sporting event the best that it can be. The Greater Merrimack Valley CVB is pleased to provide these complimentary resources to all groups considering hosting sporting events in our region.

The Greater Merrimack Valley CVB works closely with the Massachusetts Sports Partnership (MSP) and the Massachusetts Sports Marketing Office (MSMO) to host sporting events at the state level.

The Merrimack Valley offers two premiere sporting venues: The Tsongas Center at UMass Lowell and the Lowell Memorial Auditorium. Since its construction, the Tsongas Center has hosted a number of high-profile events including 2003 Fed Cup Tennis Tournament between the USA and the Czech Republic. Team USA, featuring the famous Williams Sisters and coached by tennis great Billie Jean King, was cheered on to victory at the Tsongas by over 12,000 spectators. The Arena also played host to the 2005 National Synchronized Skating Championships, involving over 110 teams consisting of over 2,000 skaters. This 8,000-seat arena is home to the University of Massachusetts Lowell River Hawks ice hockey team..

The Lowell Memorial Auditorium has also played an important part in Merrimack Valley Sports history. This 3,000-seat auditorium is where Marvelous Marvin Hagler and Rocky Marciano each won their first Golden Gloves title. Elaborate renovations have made this grand building convenient and flexible for large groups with its 25,000 square feet of exhibit space. One of the region’s most affordable facilities, The Lowell Memorial Auditorium is easily reached from major highways and is fully air-conditioned and handicapped accessible. The Auditorium’s staff includes professional security and technical personnel.

In addition to these two outstanding venues, the Greater Merrimack Valley also offers first-rate facilities at The Devens Complex in Ayer, the Martin Sports Complex In Lowell and the UMass Lowell Bellegarde Boathouse. These facilities are ideal for many sports including baseball, softball, rowing, soccer, and rugby.

For more information about planning your next sporting event at any of these excellent facilities, please contact at the Greater Merrimack Valley Convention and Visitors Bureau or call 978-459-6150.

CVB Services

The Greater Merrimack Valley CVB would like to assist you with your convention and event arrangements. Our service department is most willing to provide you with the following assistance when patronizing one of our member hotels or attractions:

Bid Proposals: We will prepare and submit bid proposals as well as contact hotels and meeting/events/sports venues to reserve the amenities that meet your needs.

Site Inspections/Pre-Convention Planning: Our sales representative will accompany you on an inspection of Merrimack Valley hotels, attractions and meeting facilities as well as provide additional information on events, entertainment, and historical sites to help increase your attendance.

Computerized Housing Bureau: The Housing Bureau is available to groups utilizing multiple properties. Reservations are confirmed individually by each hotel you select.

Program Assistance: The Greater Merrimack Valley CVB will assist you in locating local resources such as catering, florists, photographers, office equipment, promotional materials, souvenir ideas, security personnel, as well as any of your other trade show and exhibit needs.

Guest Programs/Special Events: The Greater Merrimack Valley CVB will help you plan guest programs, sightseeing tours, and children’s activities. Step-on guides and escorts are available for a fee. Guest speakers and/or entertainment, sample tour itineraries, and pre and post convention/event tours are available. We can also arrange welcome addresses from city dignitaries and letters from the Mayor of Lowell and the Governor of Massachusetts.

Destination Literature: The Official Guide to the Greater Merrimack Valley as well as any applicable regional brochures can be provided for your attendees on request. These information packets are great for pre-convention mailings or as the basis for check-in packets. Information supplied includes hotel listings, maps, restaurants, attractions, and a calendar of events.

Publicity and Promotion: We offer assistance to you in promoting your meeting or event. Contact information for and lists of local, state, and national media are available. Destination information is available for press purposes as well as press releases, color slides, video, and slide shows. Local media interviews can also be arranged.

Lowell Destination Ambassadors: The CVB can provide your Lowell-based event with members of our core group of volunteers to assist your attendees with maps, directions, and information on local attractions, restaurants, transportation, and services.

Welcome Bags: The CVB can provide CVB logo bags containing information regarding local dining, shopping, and attractions for your group.

Sampling of Previously Hosted Events

  • A-10 Women’s Basketball Championship
  • American Dance Awards
  • Bay State Marathon
  • Big Red Northeast Wrestling Championships
  • Boston Bruins Celebrity Softball Game
  • Colonial Classic Synchronized Skating Competition and World Jr. Division
  • Festival Regatta (MRRA)
  • Firefighters Combat Challenge
  • Golden Gloves Amateur Boxing Tournament
  • Lowell Mill City Triathlon
  • MA State Tae Kwon Do Championships
  • Men’s World Curling Championships
  • MIAA Baseball Championships
  • MIAA Basketball Section Finals
  • MIAA Hockey Divisional Finals
  • New England Youth Wrestling Championships
  • Pop Warner Football Conference of Eastern Massachusetts Cheerleading Championships
  • USFSA Eastern Synchronized Skating
  • Textile River Regatta
  • US Rowing Northeast District Junior Championship
  • USTA Fed Cup
  • World Flying Disk Championships
  • World Junior Ultimate Championship
  • Central Mass Youth Football and Cheer Conference Championships

A Brief Overview of Our Area

The Merrimack Valley is easily accessible and very affordable. It is located approximately 27 miles northwest of Boston with excellent highway access from Routes 3, I-93,
I-95, I-495 and direct commuter rail service from Boston. Attendees can fly into one of three airports within a 30-mile radius of Lowell: Logan International Airport, Manchester Airport or Hanscom Regional Airfield. With over 230,000 square feet of flexible meeting space, our region can comfortably accommodate groups of up to 8000. The state of the art Tsongas Center at UMass Lowell has a seating capacity of 8,000 with 30,000 square feet of exhibit space. The Lowell Memorial Auditorium has a seating capacity of 3,000 with approximately 20,000 square feet of exhibit space. Our cities and towns are also home to a variety of baseball diamonds, fields, pools and other venues perfect for smaller events. Visit our Cities and Towns pages for more information on individual town offerings.

Sampling of Key Venues

Tsongas Center at UMass Lowell
UMass Lowell Bellegarde Boathouse
UMass Lowell Campus Recreation Center
The Lowell Memorial Auditorium
Nashoba Valley Ski Area
Edward A LeLacheur Park
John J. Janas Memorial Skating Rink
Martin Alumni Athletic Complex
UMASS Lowell Cushing Field Complex
Billerica BMX Track


Listen to what people are saying about us…

“As director of the Great Race, I have traveled all over the United States and Canada scouting locations for our event, but I had never been to Lowell, Mass., in my life until 2013. I have been three times since and they have each been some of the best days I have ever spent. From the minute I got to town I wanted to have our event come to the community because of how friendly everyone was to me. You could see on their faces how proud they are of Lowell and how hard they work to show it off. And when I saw downtown – from the cobblestone to the wonderful architecture on Middle Street – I knew we had to come to Lowell.

One of the unfortunate things about our event is that we go to different places every year, so we don’t get back to communities for a second time very often. But the Great Race will be back to Lowell one day in the future because of how wonderful we were treated.”  –Jeff Stumb, Race Director of the Great Race 

“When you drive through Lowell, Massachusetts the last thing you would expect is that this little city could host a major sporting event like the Fed Cup. But once you stay here and look around, once you soak in the atmosphere and emotions that were put into this week, you realize that you can’t measure heart and enthusiasm by the mile”
Greg Laub, – Expert from article discussing the 2003 Fed Cup, USA vs. Czech Republic held at Lowell’s Tsongas Arena.

“You all have been so helpful; it has made our overall experience so smooth. Thank You!”
International Dance Challenge


Helpful Links

The Massachusetts Sports & Entertainment Commission
The Lowell Spinners Baseball Team
The UMass Lowell Riverhawks

For more information or questions contact
To complete an online request for proposal form, click Submit an RFP
Download the Sports Event Planner Guide (PDF)

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